Scope of Political marketing in Malaysia.

Definition

Marketing activities designed to influence about political issues, particular
candidates for public office, or public issues and mind set of general public,
politically called voters. Although political marketing uses many of the same
techniques that other forms of marketing do, it is actually used to promote a
concept or an idea, rather than a specific product or service, and to motivate
people to vote for that idea.

Scope

Generally all type of marketing activities is focused on self-interest, but
that in politics is focused on the common good and public interest. Political
marketing is beneficial for both, the leaders and voters. Political marketing
is an effective key to success, by practicing specific marketing techniques we
can build public image of specific leader. The scope of Political marketing is
not narrow, to increase number of voters, it also includes to make new and
existing voters more loyal to their party and leaders.

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Consulting must be started at least two years before election to get good
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